NF ISO 10668

NF ISO 10668

October 2010
Standard Current

Brand valuation - Requirements for monetary brand valuation

ISO 10668:2010 specifies requirements for procedures and methods of monetary brand value measurement. ISO 10668:2010 specifies a framework for brand valuation, including objectives, bases of valuation, approaches to valuation, methods of valuation and sourcing of quality data and assumptions. It also specifies methods for reporting the results of such valuation.

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Main informations

Collections

National standards and national normative documents

Thematics

Management et performance, Innovation

Publication date

October 2010

Number of pages

17 p.

Reference

NF ISO 10668

ICS Codes

03.140   Patents. Intellectual property

Classification index

X50-081

Print number

1 - 28/10/2010

International kinship

ISO 10668:2010
Sumary
Brand valuation - Requirements for monetary brand valuation

ISO 10668:2010 specifies requirements for procedures and methods of monetary brand value measurement.

ISO 10668:2010 specifies a framework for brand valuation, including objectives, bases of valuation, approaches to valuation, methods of valuation and sourcing of quality data and assumptions. It also specifies methods for reporting the results of such valuation.

Table of contents
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  • Avant-propos
    iv
  • Introduction
    v
  • 1 Domaine d'application
    1
  • 2 Termes et définitions
    1
  • 3 Exigences générales
    2
  • 3.1 Transparence
    2
  • 3.2 Validité
    2
  • 3.3 Fiabilité
    2
  • 3.4 Exhaustivité
    2
  • 3.5 Objectivité
    2
  • 3.6 Paramètres financiers, mercatiques (marketing) et juridiques
    3
  • 4 Exigences spécifiques
    3
  • 4.1 Présentation de l'objectif
    3
  • 4.2 Concept de valeur
    3
  • 4.3 Identification des actifs en rapport avec la marque
    3
  • 5 Approches et méthodes d'évaluation
    4
  • 5.1 Remarques générales
    4
  • 5.2 Approche par les revenus
    4
  • 5.3 Approche par le marché
    6
  • 5.4 Approche par les coûts
    7
  • 6 Données requises pour l'évaluation
    8
  • 6.1 Données de marché et données financières
    8
  • 6.2 Aspects mercatiques (marketing)
    8
  • 6.3 Aspects juridiques
    9
  • 6.4 Collecte et utilisation de données et d'hypothèses pertinentes
    11
  • 7 Élaboration de rapports
    11
  • 8 Indépendance
    11
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