NF ISO 20671

NF ISO 20671

August 2019
Standard Cancelled

Brand evaluation - Principles and fundamentals

This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators. This document can be used in internal and external brand evaluation.

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Main informations

Collections

National standards and national normative documents

Thematics

Management et performance, Innovation

Publication date

August 2019

Number of pages

20 p.

Reference

NF ISO 20671

ICS Codes

03.140   Patents. Intellectual property

Classification index

X50-092

Print number

1

International kinship

ISO 20671:2019
Sumary
Brand evaluation - Principles and fundamentals

This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators.

This document can be used in internal and external brand evaluation.

Table of contents
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  • 1 Domaine d'application
  • 2 Références normatives
  • 3 Termes et définitions
  • 4 Principes de réalisation de l'évaluation d'une marque
  • 5 Fondamentaux de l'évaluation d'une marque
  • 6 Considérations relatives à l'évaluation d'une marque
  • Annexe A Exemples d'indicateurs pour les éléments et les paramètres
  • Bibliographie
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