NF EN 15707

NF EN 15707

June 2009
Standard Current

Print media surveys - Vocabulary and service requirements

Le présent document spécifie le vocabulaire et les exigences de service applicables aux mesures d'audience dans le domaine de la presse écrite.

Main informations

Collections

National standards and national normative documents

Thematics

Qualité - audit - lean, Management et performance, QSE

Publication date

June 2009

Number of pages

22 p.

Reference

NF EN 15707

ICS Codes

01.040.03   Services. Company organization, management and quality. Administration. Transport. Sociology. (Vocabularies)
03.080.20   Services for companies

Classification index

X50-020

Print number

1 - juin 2009

European kinship

EN 15707:2008
Sumary
Print media surveys - Vocabulary and service requirements

Le présent document spécifie le vocabulaire et les exigences de service applicables aux mesures d'audience dans le domaine de la presse écrite.
Table of contents
  • Avant-propos
    3
  • 1 Domaine d'application
    4
  • 2 Références normatives
    4
  • 3 Termes et définitions
    4
  • 4 Exigences
    6
  • 4.1 Coopération avec les clients
    6
  • 4.2 Respect de la vie privée
    7
  • 4.3 Population cible et échantillon
    8
  • 4.4 Modes opératoires de mesure
    13
  • 4.5 Gestion du travail de terrain
    16
  • 4.6 Documentation/questionnaire
    17
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