Quality of market surveys and opinion polls

Le présent document s'applique aux études de marchés et d'opinion. Il couvre dans une vision générique, l'ensemble du déroulement de l'étude et de la relation entre le client et le prestataire, avec des éclairages lorsque nécessaire sur des techniques particulières (études quantitatives, qualitatives, panels, etc.).

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Main informations

Collections

National standards and national normative documents

Publication date

July 2000

Number of pages

23 p.

Reference

NF X50-057

ICS Codes

03.100.20 Trade. Commercial function. Marketing

03.120.10 Quality management and quality assurance

Classification index

X50-057

Print number

1 - 19/06/2000

Sumary

Quality of market surveys and opinion polls

Le présent document s'applique aux études de marchés et d'opinion. Il couvre dans une vision générique, l'ensemble du déroulement de l'étude et de la relation entre le client et le prestataire, avec des éclairages lorsque nécessaire sur des techniques particulières (études quantitatives, qualitatives, panels, etc.).

Standard replaced by (1)

NF ISO 20252

January 2007

Standard Cancelled

Market, opinion and social research - Vocabulary and service requirements

ISO 20252:2006 establishes the terms and definitions as well as the service requirements for organizations and professionals conducting market, opinion and social research.

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